APLYiD: Brand Development & Rollout

During my time at APLYiD, I was involved in developing the company's visual identity and then applying it across a wide range of internal and external communications.

I worked hands-on across the brand, creating and developing visual elements as well as establishing templates and guidelines to keep the identity consistent.

The challenge was to create a recognisable visual language that could work across very different formats, from presentations and sales materials to campaigns, digital content and events.

I developed layouts, graphic elements and reusable templates, then applied the identity across the wider business. As the brand evolved, I continued refining the system and adapting it to new requirements.

This became one of the projects I was most involved with from beginning to end, giving me the opportunity to help shape the brand and then see it develop across multiple channels and touchpoints.