Founders Pledge: Visual Identity & Campaign

As part of a paid design exercise, I explored how the Founders Pledge visual identity could extend across two different applications.

I created a new hero direction for the Animal Welfare Fund, using colour and iconography to connect it with the wider Fund family, alongside a LinkedIn carousel that transformed detailed Donor Advised Fund content into clear, engaging and easily scannable social content.

Both concepts focused on working within an existing identity while creating flexible, repeatable design systems.

Role: Brand Design, Art Direction, Information Design
Tools: Figma, Adobe Creative Suite