APLYiD: Integrated Campaigns

Alongside the wider APLYiD brand, I designed a range of B2B marketing campaigns promoting the company's identity verification and compliance solutions.

I worked with Marketing to translate campaign briefs into visual concepts and then developed the creative across different digital channels.

Each campaign had its own message and objective while still needing to feel recognisably APLYiD. I developed campaign visuals and adapted them across landing pages, social content, digital advertising, email and motion.

Projects included campaigns such as We Love Start-ups, Fraudlink, Price Freeze and Lunch Campaign, as well as partnership announcements and other digital content.

Working across the complete campaign rather than individual assets allowed me to create a more connected experience and ensure the creative remained consistent across different formats.