Fruitnet: Editorial & Information Design

For four years at Fruitnet Media International, I worked across editorial and marketing design for international publications covering the fresh produce industry.

I worked closely with editors, journalists and marketing teams to design magazines, reports, brochures, advertising, infographics and promotional materials across print and digital.

Every project involved finding the right balance between editorial content and visual storytelling. I used typography, photography, illustration, infographics and data visualisation to give complex information a clear structure while maintaining the identity of each publication.

Working within publishing also meant managing multiple projects and tight deadlines while maintaining accuracy and consistency across large documents.

The role gave me a strong foundation in typography, editorial design and information hierarchy that continues to influence the way I approach design today.